diff --git a/CMakeLists.txt b/CMakeLists.txt
index 33d88e1073..cb98745ff6 100644
--- a/CMakeLists.txt
+++ b/CMakeLists.txt
@@ -88,7 +88,7 @@ set(ARANGODB_DISPLAY_NAME    "ArangoDB")
 set(ARANGODB_URL_INFO_ABOUT  "https://www.arangodb.com")
 set(ARANGODB_HELP_LINK       "https://docs.arangodb.com/${ARANGODB_VERSION_MAJOR}.${ARANGODB_VERSION_MINOR}/")
 set(ARANGODB_CONTACT         "hackers@arangodb.com")
-set(ARANGODB_FRIENDLY_STRING "ArangoDB - the multi-model database")
+set(ARANGODB_FRIENDLY_STRING "ArangoDB - the native multi-model NoSQL database")
 
 # MSVC
 set(ARANGO_BENCH_FRIENDLY_STRING   "arangobench - stress test program")
diff --git a/Documentation/Books/AQL/FOOTER.html b/Documentation/Books/AQL/FOOTER.html
new file mode 100644
index 0000000000..239869bfaf
--- /dev/null
+++ b/Documentation/Books/AQL/FOOTER.html
@@ -0,0 +1 @@
+© ArangoDB - the native multi-model NoSQL database
\ No newline at end of file
diff --git a/Documentation/Books/AQL/book.json b/Documentation/Books/AQL/book.json
index 9346be0e63..abe74fef98 100644
--- a/Documentation/Books/AQL/book.json
+++ b/Documentation/Books/AQL/book.json
@@ -2,9 +2,9 @@
   "gitbook": "^3.2.2",
   "title": "ArangoDB VERSION_NUMBER AQL Documentation",
   "author": "ArangoDB GmbH",
-  "description": "Official AQL manual for ArangoDB - the multi-model NoSQL database",
+  "description": "Official AQL manual for ArangoDB - the native multi-model NoSQL database",
   "language": "en",
-  "plugins":["-search", "-lunr", "-sharing", "toggle-chapters", "addcssjs", "anchorjs", "sitemap-general", "ga", "edit-link"],
+  "plugins":["-search", "-lunr", "-sharing", "toggle-chapters", "addcssjs", "anchorjs", "sitemap-general", "ga", "edit-link", "localized-footer"],
   "pdf": {
     "fontSize": 12,
     "toc": true,
@@ -32,6 +32,9 @@
     "edit-link": {
       "base": "https://github.com/arangodb/arangodb/edit/devel/Documentation/Books/AQL",
       "label": "Edit Page"
+    },
+    "localized-footer": {
+      "filename": "FOOTER.html"
     }
   }
 }
diff --git a/Documentation/Books/AQL/styles/website.css b/Documentation/Books/AQL/styles/website.css
index 0c646cc6f9..840957d0d4 100644
--- a/Documentation/Books/AQL/styles/website.css
+++ b/Documentation/Books/AQL/styles/website.css
@@ -32,6 +32,10 @@ div.example_show_button {
   columns: 3;
 }
 
+.page-footer {
+  opacity: 0.5;
+}
+
 .gsib_a {
 padding: 0px !important;
 }
diff --git a/Documentation/Books/HTTP/FOOTER.html b/Documentation/Books/HTTP/FOOTER.html
new file mode 100644
index 0000000000..239869bfaf
--- /dev/null
+++ b/Documentation/Books/HTTP/FOOTER.html
@@ -0,0 +1 @@
+© ArangoDB - the native multi-model NoSQL database
\ No newline at end of file
diff --git a/Documentation/Books/HTTP/book.json b/Documentation/Books/HTTP/book.json
index f951c8cb39..bbfa78fe5a 100644
--- a/Documentation/Books/HTTP/book.json
+++ b/Documentation/Books/HTTP/book.json
@@ -2,9 +2,9 @@
   "gitbook": "^3.2.2",
   "title": "ArangoDB VERSION_NUMBER HTTP API Documentation",
   "author": "ArangoDB GmbH",
-  "description": "Official HTTP API manual for ArangoDB - the multi-model NoSQL database",
+  "description": "Official HTTP API manual for ArangoDB - the native multi-model NoSQL database",
   "language": "en",
-  "plugins":["-search", "-lunr", "-sharing", "toggle-chapters", "addcssjs", "anchorjs", "sitemap-general", "ga", "edit-link"],
+  "plugins":["-search", "-lunr", "-sharing", "toggle-chapters", "addcssjs", "anchorjs", "sitemap-general", "ga", "edit-link", "localized-footer"],
   "pdf": {
     "fontSize": 12,
     "toc": true,
@@ -32,6 +32,9 @@
     "edit-link": {
       "base": "https://github.com/arangodb/arangodb/edit/devel/Documentation/Books/HTTP",
       "label": "Edit Page"
+    },
+    "localized-footer": {
+      "filename": "FOOTER.html"
     }
   }
 }
diff --git a/Documentation/Books/HTTP/styles/website.css b/Documentation/Books/HTTP/styles/website.css
index 0c646cc6f9..840957d0d4 100644
--- a/Documentation/Books/HTTP/styles/website.css
+++ b/Documentation/Books/HTTP/styles/website.css
@@ -32,6 +32,10 @@ div.example_show_button {
   columns: 3;
 }
 
+.page-footer {
+  opacity: 0.5;
+}
+
 .gsib_a {
 padding: 0px !important;
 }
diff --git a/Documentation/Books/Manual/FOOTER.html b/Documentation/Books/Manual/FOOTER.html
new file mode 100644
index 0000000000..239869bfaf
--- /dev/null
+++ b/Documentation/Books/Manual/FOOTER.html
@@ -0,0 +1 @@
+© ArangoDB - the native multi-model NoSQL database
\ No newline at end of file
diff --git a/Documentation/Books/Manual/GettingStarted/Installing/Windows.md b/Documentation/Books/Manual/GettingStarted/Installing/Windows.md
index dbb6c4722e..5e81a95791 100644
--- a/Documentation/Books/Manual/GettingStarted/Installing/Windows.md
+++ b/Documentation/Books/Manual/GettingStarted/Installing/Windows.md
@@ -36,7 +36,7 @@ as administrator (search for *cmd* and right click *run as
 administrator*).
 
     cmd> arangod --install-service
-    INFO: adding service 'ArangoDB - the multi-model database' (internal 'ArangoDB')
+    INFO: adding service 'ArangoDB - the native multi-model NoSQL database' (internal 'ArangoDB')
     INFO: added service with command line '"C:\Program Files (x86)\ArangoDB 3.x.x\bin\arangod.exe" --start-service'
 
 Open the service manager and start ArangoDB. In order to enable logging
diff --git a/Documentation/Books/Manual/README.md b/Documentation/Books/Manual/README.md
index 7903921189..3c7eac30c3 100644
--- a/Documentation/Books/Manual/README.md
+++ b/Documentation/Books/Manual/README.md
@@ -30,7 +30,7 @@ some of the samples are re-implemented.
 
 ### Overview
 
-ArangoDB is a multi-model, open-source database with flexible data models for documents, graphs, and key-values. Build high performance applications using a convenient SQL-like query language or JavaScript extensions. Use ACID transactions if you require them. Scale horizontally and vertically with a few mouse clicks.
+ArangoDB is a native multi-model, open-source database with flexible data models for documents, graphs, and key-values. Build high performance applications using a convenient SQL-like query language or JavaScript extensions. Use ACID transactions if you require them. Scale horizontally and vertically with a few mouse clicks.
 
 Key features include:
 
diff --git a/Documentation/Books/Manual/book.json b/Documentation/Books/Manual/book.json
index 75bedbedaf..844553a048 100644
--- a/Documentation/Books/Manual/book.json
+++ b/Documentation/Books/Manual/book.json
@@ -2,9 +2,9 @@
   "gitbook": "^3.2.2",
   "title": "ArangoDB VERSION_NUMBER Documentation",
   "author": "ArangoDB GmbH",
-  "description": "Official manual for ArangoDB - the multi-model NoSQL database",
+  "description": "Official manual for ArangoDB - the native multi-model NoSQL database",
   "language": "en",
-  "plugins":["-search", "-lunr", "-sharing", "toggle-chapters", "addcssjs", "anchorjs", "sitemap-general", "ga", "callouts@git+https://github.com/Simran-B/gitbook-plugin-callouts.git", "edit-link"],
+  "plugins":["-search", "-lunr", "-sharing", "toggle-chapters", "addcssjs", "anchorjs", "sitemap-general", "ga", "callouts@git+https://github.com/Simran-B/gitbook-plugin-callouts.git", "edit-link","localized-footer"],
   "pdf": {
     "fontSize": 12,
     "toc": true,
@@ -32,6 +32,9 @@
     "edit-link": {
       "base": "https://github.com/arangodb/arangodb/edit/devel/Documentation/Books/Manual",
       "label": "Edit Page"
+    },
+    "localized-footer": {
+      "filename": "FOOTER.html"
     }
   }
 }
diff --git a/Documentation/Books/Manual/styles/website.css b/Documentation/Books/Manual/styles/website.css
index 0c646cc6f9..840957d0d4 100644
--- a/Documentation/Books/Manual/styles/website.css
+++ b/Documentation/Books/Manual/styles/website.css
@@ -32,6 +32,10 @@ div.example_show_button {
   columns: 3;
 }
 
+.page-footer {
+  opacity: 0.5;
+}
+
 .gsib_a {
 padding: 0px !important;
 }
diff --git a/lib/ApplicationFeatures/WindowsServiceFeature.cpp b/lib/ApplicationFeatures/WindowsServiceFeature.cpp
index ee886f94dd..5ddf9dab1d 100644
--- a/lib/ApplicationFeatures/WindowsServiceFeature.cpp
+++ b/lib/ApplicationFeatures/WindowsServiceFeature.cpp
@@ -59,7 +59,7 @@ static std::string ServiceName = "ArangoDB";
 /// @brief Windows service name for the user.
 ////////////////////////////////////////////////////////////////////////////////
 
-static std::string FriendlyServiceName = "ArangoDB - the multi-model database";
+static std::string FriendlyServiceName = "ArangoDB - the native multi-model NoSQL database";
 
 ////////////////////////////////////////////////////////////////////////////////
 /// @brief service status handler